Frequently Asked Questions

We typically require member attendance data, membership start and end dates, demographic information (age, gender, location), payment history, class bookings, and any engagement metrics you currently track. We can work with data from most gym management systems including CSV exports, database connections, or API integrations. During our initial consultation, we'll assess your specific data availability and determine the best approach for your situation.

The timeline depends on the complexity of your analysis and the quality of your data. Our Basic Retention Analysis typically takes 2-3 weeks from data collection to final report delivery. Advanced Predictive Analytics packages may take 4-6 weeks due to the additional modelling work required. Multi-location Enterprise Analysis can take 6-8 weeks depending on the number of locations and complexity of your operations.

We work with fitness businesses of all sizes, from independent studios with 100 members to large chains with multiple locations. Our Basic Retention Analysis package is specifically designed for smaller operations, whilst our Enterprise package caters to multi-location businesses. We believe that every fitness business, regardless of size, can benefit from data-driven retention strategies.

Our team combines deep expertise in data science with extensive knowledge of the fitness industry. We don't just provide generic analytics - we understand the unique challenges of gym operations, seasonal trends, member behaviour patterns, and the specific metrics that matter for fitness businesses. Our recommendations are practical and actionable, designed to be implemented by real gym operators without requiring technical expertise.

Data security and privacy are our top priorities. We are fully compliant with GDPR and EU data protection regulations. All data is encrypted during transmission and storage, we use secure cloud infrastructure with regular security audits, access is restricted to authorised team members only, and we can work with anonymised data where possible. We also sign comprehensive data processing agreements with all clients to ensure legal compliance and peace of mind.

Yes, we have experience working with most popular gym management systems including Mindbody, ClubReady, Zen Planner, Glofox, and many others. We can often establish direct API connections for ongoing data synchronisation, or work with regular data exports. If your system doesn't have an API, we can usually work with CSV exports or database connections. During our consultation, we'll assess the best integration approach for your specific setup.

Whilst results vary by business, our clients typically see improvements in member retention within 3-6 months of implementing our recommendations. Even a modest improvement in retention rates can significantly impact your bottom line - for example, reducing churn by just 5% can increase lifetime value by 25-95% depending on your current retention rates. We provide detailed ROI projections as part of our analysis to help you understand the potential impact on your specific business.

Yes, we offer several levels of ongoing support. Our Advanced and Enterprise packages include follow-up support periods (90 days and ongoing consultation respectively). We also offer separate ongoing support packages starting from €199/month, which include regular data monitoring, strategy updates, staff training, and consultation sessions. Many clients find ongoing support valuable for maintaining momentum and adapting strategies as their business evolves.