Our Story

Founded in Ljubljana, Slovenia, ultraluxis emerged from a deep understanding of the challenges facing fitness businesses in retaining their members. We recognised that whilst many gyms and fitness centres collect vast amounts of data, few know how to transform this information into actionable insights that drive real business results.

Our team combines expertise in data science, fitness industry knowledge, and business strategy to help fitness operators unlock the full potential of their member data. We believe that every fitness business, regardless of size, should have access to sophisticated analytics tools and strategies that were once available only to large chains.

Since our establishment, we have helped numerous fitness businesses across Slovenia and the European Union improve their member retention rates, increase lifetime value, and build stronger, more sustainable operations.

Fitness professionals analysing data

Our Mission

To empower fitness businesses with data-driven insights that transform member relationships, reduce churn, and drive sustainable growth. We make advanced analytics accessible to every fitness operator, regardless of their technical background.

Our Values

  • Data Integrity: We believe in honest, transparent analysis
  • Client Success: Your success is our primary measure
  • Innovation: Continuously improving our methods
  • Accessibility: Making complex analytics simple to understand

Our Expert Team

Dedicated professionals with deep expertise in data analytics and the fitness industry

Data Analytics Director

Lead Data Scientist

Specialises in predictive modelling and machine learning applications for the fitness industry. Expert in member behaviour analysis and churn prediction.

Fitness Industry Consultant

Business Strategy Lead

Brings extensive experience in fitness operations and member engagement strategies. Focuses on translating data insights into practical business actions.

Technical Implementation Manager

Systems Integration Specialist

Ensures seamless integration of analytics solutions with existing fitness management systems. Expert in data collection and dashboard development.

Our Achievements

Measurable results that speak to our commitment to client success

Industry Recognition

Recognised for innovative approaches to fitness data analytics and member retention strategies within the Slovenian business community.

Data Protection Compliance

Fully compliant with GDPR and EU data protection regulations, ensuring your member data is handled with the highest standards of security and privacy.

Client Satisfaction

Maintained strong relationships with fitness businesses across Slovenia and the EU, with many clients reporting significant improvements in retention rates.

Continuous Innovation

Regular development of new analytical methods and tools to stay ahead of industry trends and provide cutting-edge solutions to our clients.

Our Approach

We believe that successful data analysis goes beyond just numbers and charts. Our approach combines rigorous analytical methods with deep understanding of the fitness industry and human behaviour.

Data-Driven Foundation

Every recommendation is backed by solid data analysis and statistical evidence.

Human-Centred Insights

We understand that behind every data point is a real person with unique motivations.

Practical Implementation

Our strategies are designed to be implemented easily within your existing operations.

Team working on fitness data analysis

Based in Ljubljana, Serving the EU

Local expertise with European reach

ultraluxis d.o.o.

Drenikova ulica 64
1054 Ljubljana
Slovenia

Registration Number: 8521479635
VAT Number: SI85391425

Strategically located in Ljubljana, the vibrant capital of Slovenia, we serve fitness businesses throughout the European Union. Our central location allows us to understand the diverse needs of EU fitness markets whilst maintaining close relationships with our clients.

We work with businesses of all sizes, from independent studios to multi-location chains, providing tailored solutions that respect local market conditions and regulatory requirements.

Ready to Work with Us?

Discover how our data-driven approach can transform your fitness business. Get in touch today to discuss your specific needs and learn more about our services.